CUZ I DON'T LIKE TO DREAM ABOUT GETTING PAID From the makers of the classic Milkcrate Athletics streetwear line comes KEEP DIGGIN' NYC, a hip-hop clothing company with a focus on the urban hip-hop lifestyle. Both companies are the brainchild of popular NYC dee jay, Aaron LaCrate, so both come infused with a DJ / hip-hopper's perspective on modern streetwear. Keep Diggin' NYC distinguishes itself with more of a street edge and more hip-hop themes. You think bling and excess is new to rap? The President & The God have been Paid In Full since 1986 when Eric B. and Rakim dropped their debut album Paid In Full on 4th & B'way Records. One of the most influential and classic releases of all-time, this iconic album paved the way for hip-hop. Keep Diggin' Honors The Classics. 100% Cotton Mediumweight T-Shirt Short Sleeve Shirt with Screen Printed Design Pre-Shrunk CLASSICS NEVER DIE... "Paid In Full"